Rising Style Stars: The Bayoud Twins

Photo Courtesy of Stephanie Jensen

What started as a hobby for Assia and Soumaya Bayoud quickly became a calling for the stylish content creators. Known on their social media channels as the Bayoud Twins, the sisters have a unique perspective as Moroccan Americans, sharing their culture as well as their love for fashion and beauty. 

Read on to learn more about what inspires these creative entrepreneurs, their favorite places to shop in the city, and what they love about Chicago's fashion community. 

Photo Courtesy of Stephanie Jensen

How did you get your start as content creators? What sort of things do you like to share on your social channels?

A few years ago, we began creating content purely for fun. As we noticed people's enthusiastic engagement and love for the twinning concept, we decided to take it seriously and dive into social media. We've been actively sharing different aspects of our lives with our growing online community ever since. As Moroccans who appreciate both the American lifestyle and the Moroccan culture, we love to share a blend of fashion, decor, and lifestyle content, infused with a delightful Moroccan twist that makes it uniquely our own.

How would you describe your personal style?

We have a distinct fashion approach, often veering away from trends and favoring unique, timeless pieces that stand out from the crowd. While we appreciate neutral colors, we also embrace occasional pops of vibrant hues. Our preference lies in classic and elegant designs, as they beautifully reflect our personality. 

How does your Moroccan background come into play with your content creation?

Before stepping into the world of influencers and content creation, we were oblivious to the beauty of our Moroccan culture. This lack of awareness led us to yearn for acceptance in society. However, as time passed, we discovered that embracing our uniqueness is what truly makes us beautiful and special. Since then, we've taken great pride in sharing our cherished Moroccan heritage, which now plays a vital role in shaping our presence on social media.

Photo Courtesy of Stephanie Jensen

What is it like working with your twin sister?

Working with my twin sister is an extraordinary experience filled with a unique blend of camaraderie and understanding. Our bond, forged from birth, serves as an unbreakable foundation, allowing us to communicate effortlessly and anticipate each other's thoughts. There's an inherent synergy in our teamwork, where our complementary strengths amplify our collective capabilities. We share laughter, challenges, and successes, navigating the professional landscape with an innate connection that makes us an unstoppable duo. Working together with her not only enhances productivity but also makes every day a joyful journey, making it a truly special and cherished experience.

What are some of your favorite Chicago designers and boutiques to shop at?

Chicago is home to a vibrant fashion scene, and there are several notable designers and boutiques. Dana Asady is a Middle Eastern fashion designer who is based in Chicago, and she is known for her distinctive and timeless style. We also enjoy exploring the 900 shop store, where we can find a curated collection of our favorite local designers, providing endless inspiration and a great shopping experience. And, of course, Nordstrom's Last Chance always remains a go-to for its affordability and diverse selection, making it a delightful stop for our fashion adventures. These are just a few examples, and Chicago's fashion scene continues to evolve, providing a variety of options for everyone's style preferences. 

Photo Courtesy of Stephanie Jensen

When you're not creating amazing videos and doing photo shoots, how do you spend your time?

As interior architecture students who also enjoy working on home projects, our free time is filled with creativity and hands-on experiences. When cameras are off and not creating content, we channel our passion for design into transforming spaces. Whether it's our own place or helping friends and family decorate their own places. We take it as an opportunity to experiment with various styles, materials, and layouts. 

What do you love most about being part of the Chicago fashion community?

One of the most enchanting aspects of being part of the Chicago fashion community is the vibrant and diverse creativity that flows through it. Being surrounded by talented designers, trendsetters, and fashion enthusiasts fosters a sense of belonging and excitement. Moreover, the community's collaborative spirit and support for local talent make it a nurturing environment for aspiring designers and entrepreneurs.

The Bayoud Twins @ Curio Holiday Soiree wearing & with designer Ciprianamia by Nelissa Carrillo

Photo Courtesy of Meagan Shuptar